About Company
Gatorade
Gatorade is the world’s leading sports hydration brand. For their UK market launch, they wanted to create a direct-to-consumer platform that could deliver powders, sachets, and performance bundles directly to athletes. The challenge was to build on Shopify while meeting enterprise-level security requirements and delivering a flawless customer experience.
Project overview
Gatorade UK — E-Commerce Store
Bringing Gatorade hydration products online in the UK
Industry
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Sports Nutrition
Scope of work
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Design & Development
Tech Stack
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Shopify, Custom Apps, API Integrations
01
Goal
The goal was to launch a UK e-commerce presence that would match the scale and trust of Gatorade’s global brand. The store had to support subscriptions, product bundles, and seamless logistics integration, while also passing strict security and compliance checks.
This was not just about setting up a storefront — it was about creating a platform that could handle complex requirements, provide operational efficiency, and offer consumers a smooth, mobile-first shopping experience that reflects Gatorade’s identity.
02
Process
We started with a discovery phase to map business needs, compliance requirements, and technical constraints. Working closely with Gatorade’s internal teams, we defined user journeys, subscription logic, and integration pathways.
From there, we moved into iterative prototyping and development, validating each step against both compliance standards and customer experience goals. By the time we reached final development, every flow had been stress-tested, reviewed, and aligned with Gatorade’s global standards.
03
Solution
We delivered a Shopify platform that goes far beyond out-of-the-box functionality. The store includes custom applications for subscription management, bundle building, and ERP integrations, all designed to work seamlessly with Shopify’s core.
Security was embedded at every layer, from PCI-compliant checkout flows and GDPR alignment to audit-ready logging and monitoring. Alongside this, we optimized performance with caching, CDN delivery, and load testing to ensure reliability during peak campaigns. The result is a mobile-first, high-performing store that feels unmistakably Gatorade.
04
Results
The new platform is secure, fast, and scalable, giving Gatorade a trusted presence in the UK e-commerce market. Customers can easily subscribe, bundle products, and check out on any device, while the backend integrations ensure smooth operations for the brand’s logistics and marketing teams.
With this foundation in place, Gatorade is positioned to expand further into European markets, personalize customer journeys, and continue building loyalty with their athletes and consumers.
A Seamless Launch
The launch of Gatorade Hydration Booster in Great Britain marks more than just a product introduction — it’s about redefining hydration for everyday life. Partnering with Krafit allowed us to build a secure, direct-to-consumer Shopify store that supported a full end-to-end launch. From subscriptions and bundles to seamless integrations, the result is a digital experience that matches the scale and ambition of the brand.
